Know your order.

How it shows up while you're scrolling.

All six ads as sponsored posts, one for every Smile can. The yellow and the order ticket stop the thumb, the headline lands the joke in one read, and the button goes straight to "Get directions." Scroll inside each phone to read the full caption.

Full screen, tap to find it.

All six again in 9:16. The headline sits above the photo so the Instagram buttons never cover it, and "Get directions" is one tap away.

What their profile looks like after launch.

The campaign turns their grid into one recognisable yellow wall. Anyone who clicks through from an ad sees a brand that knows what it is. The profile numbers and bio are Smile's real ones today.

Ad → your order → your nearest store.

Smile sells in shops, not online, so we don't chase clicks to a checkout. The ad leads into the "Find your cocktail" quiz, the quiz confirms their order, and it ends at the nearest store. The "Get directions" tap is what we count, ad by ad and region by region.

The six ads are the heroes. Here's the bench.

Four more lines for every cocktail, all written from real customer language and fact-checked against Smile's own claims. Each one gets the same order ticket and "Know your order." sign-off. The four-week test flight tells us which line wins for each flavour.

MORE LINES TO TEST

1 × SPICY MULE

Hero: No limes going bad in the fridge.

1. Yes, it's actually spicy.A little jalapeño, a ginger kick, fresh lime. Not burn-your-mouth spicy.
2. We can't make you buy copper mugs. But we can drop a hint.Straight from the can at the lake, or in a cold mug with ice and lime.
3. The Mule you'd order, minus the bar tab.Throw a 4-pack in the cooler.
4. It tastes like a Mule because it's made like one.Real vodka, not malt. Ginger. Fresh lime.

MORE LINES TO TEST

1 × ESPRESSO MARTINI

Hero: Your night-out order. No night out required.

1. Say "expresso" if you want. We'll know what you mean.On the customer's side: it's how they actually spell it.
2. Tastes like espresso, not coffee syrup.Real vodka, rich espresso, coffee liqueur, a hint of vanilla.
3. Your after-dinner order, at home.Real vodka and rich espresso, poured slowly into a chilled glass.
4. Dessert, in a martini glass.One each, and nobody has to pick a dessert.

MORE LINES TO TEST

1 × VODKA CRAN

Hero: It's a vodka cran. That's it. That's the ad.

1. A vodka cran that isn't trying to be candy.Tastes like the one at the bar, not like fruit punch.
2. Tart, like it's supposed to be.Refreshing, and tart the way a vodka cran should be.
3. We didn't reinvent the vodka cran. We just put a real one in a can.Real vodka, not malt. Cranberry, lime, soda.
4. You'd order it at the bar anyway.So keep your spot on the couch.

MORE LINES TO TEST

1 × PINEAPPLE ORANGE

Hero: Out of vacation days? Here's a 4-pack.

1. Pineapple that doesn't taste like candy.Orange juice and pineapple, no artificial flavors.
2. Pool day, sorted.Throw a 4-pack in the cooler.
3. Vacation mode, in a 12 oz can.No passport, no packing, no mixing.
4. The judges gave it Platinum. They didn't even get to drink it by the pool.Blind-judged, 2026 L.A. Spirits Awards.

MORE LINES TO TEST

1 × LEMONADE TEA

Hero: Half and half. Plus vodka.

1. It actually tastes like tea. We know. Weird.A lot of spiked teas forget the tea.
2. After the round. Not during.Clubs in the trunk, scorecard in the bag. We won't ask.
3. You bring the porch. We'll bring the half and half.Refreshing and not too sweet.
4. Tailgate drink, sorted.No mixing, no pitcher to carry.

MORE LINES TO TEST

REAL COCKTAILS: 5

Hero: We're not a seltzer. We're not sorry.

1. Real vodka. Not malt. You can check.Flip the can: ours says "Made with vodka." Use sparingly.
2. Can't pick? Get four.The 8-pack: Pineapple Orange, Lemonade Tea, Cranberry, Spicy Mule.
3. Everyone's invited. So are all four flavors.Smile's own mantra, on the variety pack.
4. Tastes like the one you'd order.A backup campaign line.

That's six heroes plus 24 test lines: 30 ads from one idea. Every line has its own real customer quote behind it in the full copy doc.

Built from what customers actually say.